Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new simplified portfolio featuring on-device AI to improve end-user creativity and productivity . To accelerate the adoption of AI PCs across the enterprise, Dell also provides developers and IT administrators with tools to seamlessly build and deploy AI applications on Dell AI PCs.
Dell, the number one provider of commercial AI PCs, is expanding its portfolio with new product designs, improved performance and battery life, the latest silicon innovations and industry-leading capabilities across AI accelerators, software, management and sustainability. Masu. Dell unifies our branding across PCs, displays, services and accessories to make it easier for customers to find the right technology solutions they need now and in the future.
“The PC is the most important personal productivity device in our lifetimes, and it is being transformed by AI,” said Michael Dell, Chairman and CEO of Dell Technologies. “Dell has been driving PC innovation for the past 40 years and is well-positioned at this time. Our new streamlined portfolio of AI PCs is here to enable the future of computing.”
Unified branding and simplified choices make technology decisions easier
Purchasing a PC can be a complex experience that requires consideration of multiple factors, including brand, model, form factor, performance, graphics, storage, and materials. In fact, 74% of consumers simply stopped purchasing technology because they felt overwhelmed.
Dell’s new branding puts the trusted Dell name at the center of three PC categories:
• Dell: Designed for play, school, and work.
• Dell Pro: Designed for professional-grade productivity.
• Dell Pro Max: Engineered for maximum performance.
The Dell and Dell Pro product lines extend to displays, accessories and services to deliver a consistent customer experience across our clients’ portfolios.
(Don’t worry, gamers. ALIENWARE remains the leading gaming brand serving PC gamers for nearly 30 years.)
“Dell’s strategy to move toward simple, meaningful naming across our PC, ecosystem solutions, and service portfolio delivers significant value to our customers in the complex and evolving AI PC landscape,” said Pat, President of Moor Insights & Strategy. Moorehead says. “With new silicon options from AMD in addition to Intel and Qualcomm, and new PC designs, Dell is well-positioned to provide choice and help organizations future-proof for the AI era.”
Cutting-edge AI PC portfolio built to meet the demands of your target use cases and workloads
Dell offers the latest silicon choices across its new portfolio while eliminating guesswork and complexity for end users and businesses. New Dell AI PCs offer built-in NPU technology that delivers AI performance tailored to specific workload needs. Dell is building on the broad Intel® lineup with the addition of Intel® Core™ Ultra (Series 2) processors and expanding AMD options with AMD Ryzen™ processors, giving customers the right device for the right use case. We continue to work with Qualcomm Technologies, Inc. to deliver . The combination of hardware, software, and silicon innovations extends the powerful on-device Copilot+ PC experience to reach more customers.
New devices from Dell, Dell Pro, and Dell Pro Max allow users to:
• Stay productive longer with multi-day battery life.
• Enjoy modern, professional-grade design wherever you work. The Dell Pro lineup is designed with durability in mind, able to withstand three times more hinge cycles, drops, and shocks from normal use than competitive devices, all while featuring a sleek, beautiful design. I am. New thermal technology improves airflow by 20%, so your PC runs quietly no matter where you are.
• Process intensive workloads, power-demanding applications, run AI inference, and develop large-scale languages with Dell Pro Max mobile and stationary workstations with the highest performance and professional graphics. Fine tune the model. This redesigned lineup features superior performance across generations with a new patented thermal design.
• Simplify IT management and protect against evolving threats with the world’s most secure and easy-to-manage commercial AI PC. IT departments can now remotely manage the entire Dell Pro device, including PCs, displays, and accessories. Only Dell offers this comprehensive device management solution, which reduces operational costs and setup time, and improves uptime.
• Advancing our sustainability efforts and increasing the longevity of PCs through modular design and increased use of recycled, renewable, and low-emission materials across our portfolio. The Dell Pro and select Dell Pro Max are the world’s first commercial notebooks with modular USB-C ports. Initial testing shows ports are up to four times more durable and easier to repair.
• Enjoy the best screen performance with new displays, including the world’s first monitor with enhanced IPS Black with a 3000:1 contrast ratio and the highest 5-star TUV eye comfort certification. Additionally, with the world’s first QD-OLED monitor with AI-enhanced 3D spatial sound, these new displays build on Dell’s decade of display leadership.
Dell accelerates AI PC adoption with Dell Pro AI Studio
Businesses want to use AI models trained on data to address specific needs and run locally on AI PCs to improve efficiency. However, building and managing these models is difficult because hardware requirements vary by silicon vendor and by CPU, GPU, and NPU.
Dell makes AI development easy on your PC with Dell Pro AI Studio, the industry’s most comprehensive AI toolkit powered by NPU technology. Our validated tools, frameworks, templates, and models enable developers and IT managers to easily and quickly build and manage AI software, regardless of the underlying silicon. This is expected to reduce development and deployment time by 75% from six months to just six weeks.
Dell Pro AI Studio, part of the Dell AI Factory, is another example of how Dell helps businesses right-size, implement, and scale AI in a variety of environments, from the PC to the data center. . With Dell AI Factory, customers can access the industry’s broadest AI portfolio and open ecosystem of technology partners to create AI applications that meet their unique needs, budget, and power requirements.
