Today, we officially launched the new Business Insider homepage.
Our homepage is an important part of our strategy to be the go-to site for business, technology and innovation journalism. This is one of the most powerful tools you have to build and strengthen your daily life with your most loyal audience. They visit our home page to find out what’s going on, but we want them to come back again and again.
The redesign is a big step forward. Our new homepage reflects the optimistic, bold, and forward-looking Business Insider we are. It’s slick and user-friendly, and the images and layout give you a chance to better showcase your journalism.
As always, we iterate on designs and layouts, measure performance, collect feedback, and improve every day. In 2025, efforts like this will be a focus for Business Insider.
Achieving this required great collaboration across three pillars: product and technology, editorial, and business. A huge thank you to our Chief Subscription Officer (and Interim Brand Officer) Katie Friedman, Chief Technology Officer Harry Hope, their teams, and everyone who helped make this happen. I would like to express my gratitude.
