Garnier unveiled its renewed product range at the Green Academy launch event in Singapore.
“We are excited to introduce more effective formulas, new packaging, and exciting breakthroughs made just for Asian skin,” said Andre Albarran, Garnier’s senior vice president of global marketing for emerging markets. We are renewing all of our products with innovative innovations.”
Albarran highlighted that the Bright Complete Vitamin C Serum, one of the brand’s most successful products today, was developed with a focus on the Southeast Asian market.
The products are designed to address the unique skin care needs and concerns prevalent in this region, including pigmentation, age spots, and uneven skin tone, which are often exacerbated by tropical climate and intense sunlight.
According to NielsenIQ RMS data, this product was the number one serum in 33 countries worldwide as of April 2024.
“This is the number one serum in the world, with over 500,000 5-star reviews. It was born right here in Southeast Asia and is a global success. And this is no coincidence. Garnier We have extensive knowledge and expertise in Asian skin, which allows us to create the most effective and relevant skin care products for consumers in this region,” said Albarran. Masu.
He noted that SEA has had a significant impact on global skin care trends, highlighting how the region’s diversity has fostered a demanding consumer base.
“Southeast Asia and Asians in general are obsessed with skincare and are a huge inspiration to the rest of the world. Many of the trends originate in Asia and are exported and arrive in the Western world with globalization. After all, we realized that the ideal skin beauty that originated in Asia is highly aspirational for the rest of the world as well.
“That’s what you see with our Vitamin C Bright Complete Serum, which was born here and exported all over the world and is now the number one serum in the world. This is what we find here in Asia. This is an example of high expectations.”
The brand has a strong presence in Southeast Asia, with facilities to better understand and meet consumer expectations.
“We have a strong presence in Southeast Asia and are proud to have 13 locations in several countries in the region, including our research labs as well as our consumer It also includes a research center to understand the biology of Asian skin, how external factors influence it, and, as a result, what Asian consumers expect from skin care solutions. It gives us a deep understanding of who the people are,” Albarrán said.
new and improved
Garnier Green Academy showcased a variety of new and updated products.
Garnier’s Super UV Invisible Serum and Air-Mist Sunscreen are two such new products. Suncare products incorporate Airlock technology, which allows your skin to breathe and locks in moisture while providing maximum SPF 50+ PA++++ protection.
The formula also incorporates vitamin C, which protects against oxidative stress and prevents age spots.
Garnier Bright Complete Vitamin C Booster Serum boasts a new formulation of Vitamin C+, which combines Vitamin C with Beta Hydroxy Acid (BHA) and Niacinamide. According to one company, it’s clinically proven to be 30 times more effective than traditional vitamin C.
The brand has also launched a 10% pure vitamin C serum intended for nighttime use.
The new products also highlight Garnier’s commitment to green science.
“Our refreshed brand identity, grounded in green science that delivers innovation tailored to the needs of Asian skin, underscores our commitment to driving effective, sustainable and accessible solutions. It enables us in our quest to shape the beauty of tomorrow for generations to come,” said Albarrán.
Garnier goes back to school
Garnier Green Academy is part of the #NotAllSkincareIsTheSame campaign.
The three-day event brought together over 300 industry experts, beauty creators and dermatologists from Southeast Asia and India to explore the company’s skin care innovations and sustainable formulations.
“The launch of Garnier Green Academy in Singapore marks an important milestone in accelerating our journey across Asia.As a hub of innovation and trendsetters in the beauty industry, Asia is shaping our global strategy. “We play a vital role in this,” Albarrán said.
