apple (AAPL) announced a series of new artificial intelligence features on its latest devices, including access to ChatGPT, OpenAI’s popular chatbot.
Apple has integrated ChatGPT into its writing tools and Siri using the iPhone maker’s recently announced AI system called Apple Intelligence. announced Wednesday.
Other new features include a photo generator, tools to create personalized emojis, and further enhancements to writing suggestions. Users with iPhone 16 or iPhone 16 Pro can also use visual intelligence with new camera controls on their devices to scan and retrieve information about their surroundings.
Apple officially announced apple intelligence For iPhone 15 Pro or iPhone 16 users, the company has chosen to unusually stagger the introduction of new features with a software update in late October. New features are coming this month, and more will be added in April.
In a phone conversation with analysts after the company’s announcement, September quarter earningsCEO Tim Cook said Apple Intelligence “marks the beginning of a new chapter” in the company’s innovation.
Apple has also differentiated itself from its competitors by placing special emphasis on data privacy.
“Designed to protect user privacy at every step, Apple Intelligence uses on-device processing, meaning many of the models that power it are completely on-device,” the Cupertino, Calif.-based company said Wednesday. It will be carried out.” The company called the move “an extraordinary step forward for privacy in AI.”
Apple users can choose whether to enable ChatGPT integration, giving them full control over when to use the chatbot and what information is shared, the company said. Apple also said that OpenAI does not store requests or use that data to train models.
cook defended Apple’s cautious AI strategy In an interview with the Wall Street Journal (NWSA) Earlier this year, he and other executives said the company’s relatively slow approach to new technology was “not the first, but the best.”
Apple posted record sales of $94.9 billion in the quarter, with iPhone sales up 6% year-over-year.
This gradual rollout is likely Just start paying back For the company in 2026 or 2027, Jefferies (jeff) analysts said in a research note last month. As a result, they warned that “current expectations for Apple Intelligence to begin a super-upgrade cycle are too high.”
For years, Wedbush analysts led by Dan Ives have AI-powered upgrade “Supercycle” For iPhone, Apple Intelligence said the September quarter results will “trigger a multi-year upgrade cycle, resulting in a supercycle and ultimately driving iPhone growth towards low single digits.” He said that his confidence has increased.
Wedbush estimates that there are approximately 300 million iPhones worldwide that have not been upgraded in four years or more.
