Adidas and Mercedes-AMG Petronas F1 team unveiled their first joint collection on February 6, 2025, showing performance wear for team members and fans. This collection shows entries into Adidas’ F1 apparel.
This range includes specialized equipment for drivers George Russell and Kimian Tonelli, mechanics and engineers, with aerodynamic technology and role-specific design elements. This collection is available from the Adidas website, the Mercedes F1 online store, and from the retailer select.
The partnership combines Adidas’ 75 years of athletic clothing expertise with the Mercedes F1 racing legacy, incorporating the team’s signature black, white and teal colors. This collection includes a modified version of Adidas Ultra Dost 5 and Supernova Footwear.
Adidas product lead Bianca Mast highlighted the focus of the collection on fan performance and accessibility. Driver George Russell emphasized the importance of working with brands who have experienced in high levels of sport performance.
This collaboration has seen Formula 1 experience growing global popularity, so products and fan engagement become an increasingly important revenue stream for teams. The eight-time constructor champion, the Mercedes-AMG Petronas F1 team is one of Adidas’ most important motorsport partnerships.
The launch coincides with preparations for the 2025 Formula 1 season, featuring Antonelli’s debut as the team’s latest driver alongside Russell.
