Adidas CEO Björn Gulden said: Interest in motorsports in general, and F1 in particular, is increasing tremendously. It reaches new consumers and has a major impact on sports and street culture. We are extremely proud to bring the Three Stripes to F1 as the official team partner of the Mercedes-AMG Petronas F1 Team, one of the most successful teams in history. We share a passion for speed, innovation and performance. We support drivers and teams to push the limits of the track. Off the track, we bring a new perspective to the sport by introducing exciting lifestyle products and expanding our reach to a new generation of fans. We support Mercedes-AMG Petronas F1 and look forward to winning together. ”
mercedes amg Toto Wolff, Co-Owner, CEO and Team Principal of Petronas F1 Team, said: “Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team. , therefore this announcement is the best performing It shares our dedication to style and sophistication, and represents a groundbreaking collaboration that redefines what team and fanwear means in our sport. We look forward to working together and striving for the world championship.”
Richard Saunders, Chief Commercial Officer of Mercedes-AMG Petronas F1 Team, said: “Performance is at the heart of everything we do. The core of our relationship with Adidas is rooted in that belief. They have achieved records. “It’s an iconic brand,” he added. – Having achieved success in many other sports, we are not only very honored to have them in F1 as part of our team, but also to work with them in reinventing team wear for chasing any sport. I look forward to working on it. Performance in milliseconds on and off the track.
“Our shared values of innovation also focus on bringing fresh energy to a wide range of fanware. F1 is currently riding a cultural wave and we are building on this by building a loyal fan base. We will continue to offer apparel, footwear and accessories that appeal to you,” while attracting new audiences as they continue to discover our sport and team. ”
With all eyes on the 2025 F1 season, the adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be launched next month and will be available to purchase at adidas.com/motorsports, mercedesamgf1.com and from the adidas range worldwide. It will be. wholesale account.
