Adani Wilmar will move to a new name and increase its investment in food and FMCG after Adani Group leaves the joint venture at the current end of the fiscal year (FY25). In a conversation with FE on Wednesday, CEO Adani Wilmar & MD Angshu Mallick, who has been with the company since 1999, said the company will be called AWL Agri Business following the shareholder vote. Despite Wilmer controlling the company to maintain continuity, the company’s strategy and management remains intact.
“As JV partners, Wilmar and Adani Group have been on the same page for the past 25 years. Wilmar has a similar business line worldwide. In kitchen essentials, following the Indian promoter exit. The plan is to maintain the course. FMCG veteran Malick said:
Adani Wilmar is also focusing on new releases in 2026, both in the masses and premium within Kitchen Essentials, taking advantage of the urban revival, which was announced with income taxes announced in the budget. Its capital expenditure plans could also gain new driving forces as the current investment cycle has been completed, including a nearly 1,300 crore food processing plant established with IPO revenue in 2022. The plant in Sonepat district, Haryana, began operation last month. Produces food and edible oils.
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Meanwhile, the rural areas said the 2025 monsoon will be a vital and oversightful thing for the company, but will continue its recovery path, supported by good Khalif and rabbis harvest. “Food is one of the first regions that the average household looks to spend money on. I hope some of the extra money will enter good branded food following income tax cuts. This To this, we tap Qcommerce, which has grown in strong double digits for us in the last few quarters,” he said.
The strategy in rural areas is to continue to expand distribution as a broader shift goes from unbranded products to branded products. Malick says Adani Wilmer has expanded its distribution network to access more rural towns. For example, by the end of the December 2024 quarter (Q3FY25), Rural Reach is expected to surpass 43,000 towns and reach 50,000 by the end of March 2025.
The underlying volume growth rate for the third quarter was around 5%, but after price hikes began after import mandatory hikes, sales of edible oil have increased by sluggish 4%. Malick says sales volume growth could be around 8-10% towards the level of fiscal 2026, which spans fiscal 2026. Revival of overall demand for FMCG. The company is also expected to focus on acquisitions in both kitchen essentials and industry essentials.
