Paramount Global aims to negotiate new carriage transactions for brands such as CBS, MTV, Comedy Central on YouTube TV, so its co-CEO could potentially include power outages on channels on the service on the card It shows that.
In a note to employees on Wednesday, Paramount’s co-leading figures, George Cheeks, Chris McCarthy and Brian Robbins, began notifying subscribers that the channel could be dropped by YouTube in their standoffs. I’ve said that.
YouTube TV has emerged as a pay-TV giant with 8 million subscribers planned to currently cost $82.99 a month, but has become a key player in the field with competitors like Charter and Comcast. Ta. In its revenue disclosure on February 4th, Google reported that its YouTube TV counting subscription, platform and device business has generated revenue of $11.6 billion, up from $10.8 billion a year ago.
The Neal Mohan-led video giant focuses on increasing audience share on television sets, but is also the exclusive home for NFL Sunday tickets.
In January, Paramount signed a multi-year agreement with Comcast to deliver Paramount brands to Xfinity customers, including CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount Network and more.
So far, negotiations with Google-owned YouTube have not been particularly appealing. “YouTube TV is trying to pressure Paramount to agree to the unsolved terminology. These non-market demands could lead to avoidable losses of Paramount’s network on YouTube TV ” said Paramount Rep.
When the comments were reached, YouTube TV representatives mentioned a statement on February 13th pointing out that Paramount content is not available on the platform.
“We have been working hard to reach a fair agreement with Paramount, which allows channels such as CBS and CBS Sports to be maintained on YouTube TV without giving subscribers any additional costs. Unfortunately, despite all sincere negotiations, we are not yet successful,” said a YouTube representative.
In Nielsen’s monthly media distributor rankings, YouTube saw 11.1% of all television usage, but in December, Paramount’s vast outlet was harvested with a share of around 9.2%.
The full note from Paramount’s co-CEOS on YouTube Talks can be found below.
team,
Our commitment to partnerships is a true differentiator, including our successful track record of closing key transactions that highlight the demand for entertainment, news and sports network premium portfolios. In reality, video products cannot be successful without Paramount, one of the leading media families of television viewing.
It also modernizes and expands its relationships with distributors to create mutually beneficial value. This not only helps us move our own business forward, but also helps to make the industry better for our audiences.
In the spirit of the same partnership, Paramount negotiates a renewal agreement with Google to continue to bring to YouTube TV subscribers their favorite premium content such as BET, CBS, CBS Sports Network, Comedy Central, MTV, Nickelodeon, Paramount Network and more. You can access it. Unfortunately, Google does not want to agree to reasonable terms consistent with the market, choosing to risk the entertainment experience at the expense of its consumers.
As a result, tonight, Google warned that in addition to Paramount+ and Bet+ from YouTube Primetime Channels, Google could drop all Paramount channels when its contract expires on February 13th. Let’s start. , so feel free to share the link to Keepparamount.com, which is updated with related news and information.
We hope to arrive at an agreement that is fair and recognizes the brand’s full power and popular programming. We appreciate your hard work, support and dedication to our audience and partners. I’ll update this situation as it will develop in the next few days.
The best,
George, Chris, Brian
