Luxury depends on who you ask. For millennials, it is a quiet refinement of Celine’s structured bags, Bottega Veneta weaves and Burberry’s timeless trench. But in Gen Z, Luxury is about self-expression and irony. They are drawn to Loewe’s playful surrealist, Jacquemus microbags, or diesel Y2K-inspired denim.
This shift in perspective has shaped the way luxury brands operate. Today, ready-made medication is not an extension of couture house, it drives business. Once known for exclusivity, brands now focus on accessibility and relevance. Take, for example, Schiaparelli. The purely haute couture roots have launched a full-fledged ready-made collection, bringing avant-garde aesthetics to a wider audience. Similarly, McGrawer, famous for his sculpture-like couture-like works, leaned against the wearable body-hugging designs that dominate pop culture and the red carpet. And these are just a few examples.
However, this conversion did not occur overnight. Decades ago, luxury fashion was synonymous with couture. This unique handmade clothing is designed for elites. Houses like Chanel, Dior and Givenchy defined this era, creating luxurious and custom pieces for their most exclusive clients. It wasn’t until the 1950s and 1960s that the industry saw a shift. Yves Saint Laurent was one of the first to challenge tradition at Rive Gauche in 1966, offering high fashion in ready-made formats. Soon, brands like Valentino, Balenciaga and Louis Vuitton continued, proving that luxury could be exclusive and widely available.
Fast forward to 2025 and wear ready-made clothes to take the center stage in a luxurious way. Couture maintains its position as a symbol of craftsmanship and heritage, but the real excitement is ready-made. Fashion Week changed focus and moved from dramatic silhouettes to pieces that were actually sold.
“Couture is becoming “occasional,” but ready-made fittings will become the main focus,” says designer Dhruv Kapoor. “Luxury homes translate couture into RTW, making sophisticated fashion more accessible beyond exclusive events. Today’s consumers prioritize versatility over price. This is what makes it more accessible. , evident in the rise of rental services featuring top designer couture.”
Reflecting this shift, designer Kanika Goyal said, “As disposable income tightens and consumer priorities evolve, brands need to connect with a younger, broad audience. Today’s digitally savvy generation is We are seeking craftsmanship and practicality while continuing to be in sync with the ever-changing cultural era of the world.”
Once known for its sculpture couture, Balenciaga is now synonymous with an oversized hoodie and tormented sneakers. Traditionally tied to the appeal of the red carpet, Valentino has moved to outerwear with sharp tailoring and statements. Even Gucci and Prada, despite their legacy, embrace an easier, everyday approach to luxury. The message is clear – extreme performance alone is not enough – you need to live your luxury.
The internet went overdrive this week when Taylor Swift was spotted in a Kansas City Chiefs match at Louis Vuitton’s oversized zip-up jacket and matching beanie. Fans began analyzing every element of her appearance, Tiktok’s fashion account rushed to recreate the style, and demand for accurate pieces instantly saw the spikes on resale sites. This happens with most outfits she wears. The same happened when Kylie Jenner showed up at Paris Fashion Week in a Chanel tweed jacket and miniskirt that had been stopped in a mid-stop.
“Pre-made doses are more responsive than ever before. Let’s face it. The definition of “luxury” is more accessible than ever. Cart,” says celebrity stylist Lee Paxiera Wadi.
This is exactly why ready-made wear dominates the luxurious conversation. Couture is still ambitious, but it is a wearable and everyday luxury piece that defines modern fashion, including tailored jackets, statement bags, height basics, and more. The influence of celebrity styling, amplified by social media, has become the ultimate symbol of ready-made luxury.
Lead Image Credit: Getty Images
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