MILANO – Gucci announced Thursday that less than two years of creative director Sabato de Sarno will leave the position just two weeks before the next runway show, and a new collection will be created by the design team.
De Sarno’s sudden announcement of departure is that his alternative will be announced “soon” as Gucci prepares to hold Milan Fashion Week on February 25th with a combination of Womenswear and Menswear collection.” states.
Gucci’s new CEO, Stefano Cantino, expressed his gratitude for de Sarno’s focus on “Gucci’s craftsmanship and heritage.”
42-year-old De Sarno famously two years ago after the surprising departure of Alessandro Michele, who drove brand sales and owner Kering’s revenue with genderfluid, eclectic and romantic collections that rewrite Gucci’s code. He was appointed creative director of an Italian fashion house.
De Sarno’s tenure was marked by a return to more important silhouettes and wardrobe basics sought a wide range of public appeal, but ultimately there was a disappointing sale. Kering’s revenue fell 15% to 3.8 billion euros as GUCCI revenue plummeted from 26% to 1.6 billion euros. Kering will announce its full-year revenue next week.
Gucci’s legacy as a luggage and Lesarguwood maker was founded in Florence over 100 years ago. The creative director has a series of great leeway possibilities to interpret brand codes starting with the sexy silhouette of Tom Ford of the 1990s.
This is not the first time Gucci has undergone a dramatic late season creative change.
Michele’s predecessor, Frida Giannini, was only announced in January 2015 when fashion audiences arrived at the menswear runway preview. The new collection, led by Michele as part of the Gucci team, is put together in five days featuring the then dramatic cat bow blouse for men, as Gucci’s new, visionary vision focused on .
De Sarno arrived from Valentino, where he was a fashion director who oversees both male and female collections. Michele is currently stamping in Rome-based Valentino as creative director.
The announcement comes amid a series of creative moves at major fashion houses, including Kim Jones’ recent departure as creative director of Dior’s menswear collections.
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