Versace has returned with another confident campaign in the spring/summer/summer 2025. This time, I hit Denmark’s model Mona Togard and French model Lori Bahia as a show star. With the aim of creating a “soulful and emotional portrait”, Versace cooperated with the iconic duo, Mart & Marcus.
This campaign, which was constructed mainly on the concept of celebrating confidence, features a movie with each character and has a conversation with Donatella Versace.
“I always believe in celebrating individuals. We are unique, we are vulnerable, brave, kind, and strong. The difference between us is to connect us. This campaign is a statement that makes us attractive to each other.
In instinctive celebration of personal style, the campaign prefers the appearance of “slow,” “mismatch”, and “the joy of dressing”. It focuses on a new SS25 collection piece, and contains a died dress and skirt, jacket and knit collision print, and printed silk shirt made from Versace’s signature metal mesh. Accessories include Patchwork Print, a Versace tag, a new colorway of Kreuo, a candy leather, and a charm with a charm.
Check out the new SS25 campaign for Versace above and access the brand website for details.
In other fashion news, Chanel’s new handbag is officially approved by Dua Lipa.
