Currently, the most dominant unit of SneakerDom, Adidas, may have entered the Paris Fashion Week like a conquered king. Instead, Adidas played it cool. However, the result was the same: Adidas owned the men’s wear season in the fall of 2025, but in a modest way.
Fashion Week was abundant with the main fitting of almost all major players, so it seems a bit strange that one brand says “won” a week.
Puma was ubiquitous, stealing the throne from the guest’s feet, hugging an constant pop -up packed with archive treatments and future collaborations. New Balance keeps our own business and simply chased one of the hottest brands in the season. ASICS and Salomon hosted a lively showroom with supporters.
Nevertheless, the swaying Nike appeared with some stubborn partners, and there was no heavyweight competition. Adidas stood on all of them.
The low shoes continue to be the world’s most ubiquitous driver, but are still popular with the fall/winter trendward guest. In a huge point of view, it must be given to Adidas.
However, Adidas has become culturally correct. Instead of crushing rivals with overwhelming power, Adidas focused its existence at a powerful moment and had an overall impact.
For example, in Willie Chabaria, its extensive collaboration was one of the most impactful shows of this week and the biggest debut in Paris.
When Farrell walked on the runway for his Bow of Nigo and his post Lewis Vuitton, he was wearing a wild Balenciaga -flavored Adidas Jeriffish sneaker. Jerry Lorenzo used PFW FW25 as a launch pad for God’s athletics equipment that driven Adidas. The Adidas Y-3 introduced one of the most powerful collections for many years. This is rich in Moto Leathers and sophisticated sneaks.
All big things. However, what really sang Adidas’s output was how the relatively minor moment was used.
By quietly partning with young labels such as SONG for mute, braineded, and positive unique, Adidas woven in a series of killer collaborations for a week. at the same time.
This is the power of the wonderful sneakers collaboration.
Speaking of which, this was the season when Adidas re -added for the glittering shoes that the Samba Queen Maker Wales Bonner was in the town, but it was not revealed outside the showroom only for reservation (last year). Except the debut of the runway).
For most labels, fashion weeks are an opportunity to set up a tone next season. For Adidas, it was a victory lap,
