Every week, Drum selects the top global campaigns from Creative Works. You can submit new work here.
This week, Texas Pete brings back the cowboy mascot with a catchy ballad, the Gothenburg Film Festival asks audiences to embrace disobedience, and Gordon Ramsay trades agricultural blasts on Hay Day.
Texas Pete: The Ballad of Texas Pete by McKinney
The Condiment brand’s 100-year-old cowboy mascot returns with this Bootstompin’ campaign. Featuring a catchy ballad and four video shorts, the campaign highlights Texas Pete’s deep Southern roots. We will roll out connected TVs, retail signage and social platforms throughout the year.
Monday.com: Lamas sung by Jiminy Creative & Knucklehead
In this whimsical place, the workplace changes as employees embrace Monday.com’s user-friendly software. Highlight? The CGI llama who found love in Rihanna. The campaign features multimedia blitzes across North America, including subway and airport acquisitions.
Furby & Heydude: Berry’s Furbzilla
The beloved ’90s toy is going big (literally) in a cheeky campaign for a collaboration with shoe brand Heydude. A giant Furby stomps through London in a chaotic but playful promotion. Berry’s Luke Robson calls the project a dream, with action-packed visuals, stunning CGI, and plenty of humour.
Hay Day: Can’t find anything calm with Gordon Ramsay
The famous fiery chef takes an unexpected route to tranquility, promoting the mobile game Hay Day. After suffering through affirmations, digital detoxification, and laughter therapy, Ramsay discovers the soothing joy of harvesting crops and foraging forage. He will even become an in-game character starting January 24th.
Gucci: Lunar New Year 2025
To mark the Year of the Snake, Gucci offers a heartwarming story of connection. In the stylish short film, Ni Ni and Xiao Zhan star as a family observing each other through a shared window over the years. This ad elegantly combines tradition, family and Gucci’s signature snake motif.
Göteborg Film Festival: Don’t Follow Forsman & Bodenfors
The annual Festival of Champions Creative Freedom features vignettes in the cinema that encourage attendees to defy authority. In short, Dictator warns against “dangerous filmmakers” and ultimately encourages viewers to support the festival’s film fund for creators from politically challenging regions.
Hasbro: Transformers One: A New Adventure by Thesoul Publishing
Hasbro is bringing fans back to Cybertron with a 14-episode stop-motion YouTube series inspired by Transformers One (2024). Each episode introduces a character from Hasbro’s Transformers One Toy Line and dives into the reimagined world of Cybertron. The series was launched in the episode Energy Mines, where Optimus Prime and Megatron get into a prank. Episodes are biweekly, with multilingual releases supported by a robust social media push across Instagram, Tiktok, Threads, and YouTube.
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