“We expect these AIs to actually live on our platform over time, just like accounts.”
botnet
Were you hoping that bots on social media would become a thing of the past? Well, don’t hold your breath.
As part of a broader rollout of its AI products, Meta aims to embed AI-generated characters into Facebook to boost engagement on its platform, the Financial Times reported. The idea is that AI characters will be created by users through Meta’s AI Studio and be able to interact with them on the website in much the same way as real humans.
Connor Hayes, Meta’s vice president of generative AI products, told the FT: “We anticipate that these AIs will actually end up on our platform over time, just like accounts. ” he said.
“They’ll have a bio and a profile picture, and they’ll be able to generate and share AI-powered content on the platform…I think that’s where we’re going to take everything forward,” he said. added.
character development
AI characters are not a new feature. Meta has been investing in AI for years, and has spent the past year cramming all sorts of generative AI techniques into its existing products. This includes AI Studio, which was released in the summer and quickly became a hotbed for virtual boyfriends and girlfriends.
Hayes said the service already has hundreds of thousands of AI characters. But if the meta is to be believed, this is just the beginning. Access to AI Studio will be expanded to more countries outside the US, and the company’s “priority” for the next two years will be to make interactions with AI more social, according to the FT.
In addition to fictional characters, AI Studio also allows influencers on Facebook and Instagram to create AI versions of themselves that their followers can talk to. In recent months, other platforms have released AI capabilities for content creators, such as SnapChat’s AI video generation tool.
we are also users
Releasing these AI characters into the wild carries significant safety risks. Futurism has covered extensively how similar chatbots on the Character.AI platform frequently breach guardrails and expose underage teenage users to grotesquely inappropriate content.
There is also a huge risk of misinformation being disseminated. The mass exodus of AI at Facebook has already shown that the difficulty of policing reality fabrications should not be underestimated.
Becky Owen, chief marketing officer at talent agency Billion Dollar Boy and former head of Meta’s creator innovation team, said, “Without strong safeguards, platforms will be able to exploit falsehoods through these AI-driven accounts.” There is a risk of amplifying the story,” he told the FT.
And Owen argued that instead of helping creators, low-quality AI could completely backfire because it could undermine creators’ skills.
“Unlike their human creators, these AI personas do not have the same lived experience, emotion, or ability to empathize,” she added.
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