(Representative image)Paris played host to an ultra-glamorous collision of fashion and sport on Sunday as Vogue held its latest branding event in the heart of Paris ahead of the Olympics.
With magazine sales plummeting, the fashion bible is turning to star-studded events to keep its name alive.
Vogue World: Paris follows similar events in New York and London, and was timed to coincide with the height of Fashion Week and International Olympic Day.
The idea, which took over the Place Vendôme in the city center, is to showcase different sports and fashions from each decade of the past 100 years since 1924, when Paris last hosted the Olympics, from gymnastics to breakdancing to fencing. It was about matching.
The show began with Jean Paul Gaultier putting the finishing touches on singer Aya Nakamura’s dress, and the orchestra welcomed the 800 guests, including Pharrell Williams, Venus Williams, Katy Perry and Budd, to Daft Punk. performed a classic arrangement of “Around the World.” bunny.
The first part of the show combined cycling with 1920s fashion (including vintage Chanel dresses from the era), and Nakamura sang.
At one point, supermodels Gigi Hadid and Kendall Jenner galloped around the square on horseback, all wearing Hermès.
Other brands that provided clothing included Balenciaga, Balmain, Dior, Louis Vuitton, and Saint Laurent.
“We’re here to celebrate the greatness of French fashion, so we’re just grateful for all the support from the French community and the fashion world here in Paris,” said Vogue’s Best. Director Anna Wintour told AFP before the event started.
