For those who don’t know, Gucci Jackie didn’t debut under its current title in the ’60s. Originally known as G1244 (a code used for internal purposes), it was later renamed after its biggest fan, Jackie Kennedy.
In 1964, three years after the Carryall first went on sale, Kennedy wandered into a Gucci boutique and left with six crescent-shaped bags. Since then, she has rarely been photographed with her arms around him in paparazzi photos. The iconic image captures her leaving her Manhattan apartment in a classic chocolate brown leather version and strolling around Capri in a stylish two-tone canvas style.
Jackie’s signature half-moon hobo-style silhouette and piston-shaped closure set it apart from many of the more rigid, structured bags of the time, giving it the effortless elegance that would later define the 1970s. . Its understated design was ahead of its time in many ways. Its minimalist branding (Jackie has no obvious logo) appealed only to those who appreciate “quiet luxury,” a trend that will become mainstream in 2023-2024.
Gucci Jackie has undergone several transformations over the years. In 1999, Tom Ford modernized the bag with futuristic buckles. Ten years later, Frida Giannini reintroduced the iconic piston lock with the New Jackie and Jackie Soft models. In 2020, Gucci’s creative director at the time, Alessandro Michele, revived the original bag. Gucci Jackie 1961 was born, or rather reborn, except with reduced dimensions and a new candy-colored palette.
Just in time for the holiday season, creative director Sabato de Sarno has created Jackie Notte in a metallic shade “perfect for nighttime wear.” Whether you’re attending a cocktail soiree, Christmas dinner or New Year’s Eve gathering, our silver offering with chain straps can easily be paired with dresses, pantsuits, and even sarees for your upcoming wedding. Wear it cross-body or off-the-shoulder and pair it with cool-toned silver jewelry for added drama.
If you’re looking for a more luxurious option to express your inner maximalist, try one covered in crystals or one with the classic GG logo that’s part of the Gucci Gifts campaign.
.jpg)
Gucci Jackie also has friends among celebrities and IT girls. A more subdued version of this bag has been seen worn by Kendall Jenner, Dua Lipa, and Dakota Johnson. Closer to home, Alia Bhatt, the Italian brand’s first Indian global brand ambassador, was seen carrying a transparent iteration at the Cruise 2024 show in Seoul.
