Professor of computer science at Swiss Institute of Technology (ETH) in Zurich, … (+)
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2025 will be an important year for consumer technology.
As the industry changes rapidly, the progress of artificial intelligence, the sustainability, and overcoming superpecying, we may reconsider how we live, work, and talk to technology this year. 。 From conversational commerce and next -generation wearable to the rise of super apps and recycling -type economies, state -of -the -art technology may be seamlessly integrated into everyday life in 2025.
1. Large -scale personalization using AI
AI is to provide more predictive and aggressive solutions that meet personal needs, and the transition to predictable AI is wearable, mental health apps, and more. It extends to conversational commerce platforms.
“The first trend is the evolution of digital commerce conversational commerce, promoted by the rise of platforms such as social and quick commerce ecosystem, in parallel with the growth of the brand -led consumer direct sales platform.” Vice President Padmana Bang Benkatsan said. General Manager in charge of consumer technology at Persistent Systems, Technical Service Company.
“In contrast to the dominant marketplace for a while, we will see the evolution of the commerce platform becoming more D2C.”
AI also combines biology to provide very personalized skin care and hair care solutions, eliminating the parts that rely on the beauty routine.
“The fusion of AI and biology will revolutionize the development, recommendation, and use of beauty products,” said Gibbaruch, a global management director in charge of extended beauty and open innovation of Beauty Multic Nations Company. I mentioned.
“AI algorithms analyze biological data, predict the effectiveness of products, and provide personalized insights on skin health,” he says.
2. Next -generation wearable
Wearable in 2025 is actively positioned as a tool to improve health beyond the mere “indicator tracker”. According to David Rabin, a co -founder and highest medical responsible person at Health Stech Company APOLLO NEUROSCIENCE, the third -generation wearable such as APOLLO NEURO and NIGHTWARE is real -time, such as reducing stress and improving sleep using biometric authentication. It represents a paradigm shift to execute the action.
“In 2025, the development of the third -generation wearable will begin to attract more attention,” Rabin says.
“The second -generation wearable is the current generation Oura Ring, Apple Watch, Garmin, Whoop, etc., and only tracks body authentication and presenting health information to users. Data is the data for consumers. Rabin explains, whether to take action and change the action so that you can feel the change, “Rabin explains.
On the other hand, he says that the third -generation wearable will collect data from other wearable (Oura, Apple Health, smartphone, etc.) and perform action on behalf of users without spending time a day. Masu. “The integration between wearable ecosystem is also progressing, and a comprehensive health solution that connects fitness, mental health, and preventing care is provided.”
3. Conversation type AI and search evolution
Conversation AI has revolutionized how we interact with technology, from voice interface to advanced apps that manage everyday tasks.
RCS messaging provider DotGo’s CEO IndERPAL SINGH MUMICK says that conversational search tools such as ChatGpt, Claude, Gemini have grown continuously, rich communication services have emerged, and brands and consumers have more seamless communication between consumers. I expect it to be possible. “It’s natural for all consumers to use RCS, whether it’s an iPhone or Android.”
4. Sustainability becomes the leading role
Sustainable production and consumption are no longer optional. L’Oreal’s Giva Barouuchi pointed out that circulating economy and on -demand production are major propulsions to reduce waste and maximize efficiency.
“The industry as a whole is increasing for the recycling -recycled circulation economy, rather than being discarded,” says Baroch. “This means to minimize waste, maximize resource efficiency, and use ingredients procured in a biodegradable and sustainable way. On -demand manufacturing and personalized production. Excessive stock is further reduced and the overall environmental footprint is minimized.
5. Sudden acceleration of GENAI
According to Accenture data, 87% of European business leaders plan to increase investment in AI to prepare for rapid evolution, GEN AI from only 37% in 2024, in 2025. It is expected to be introduced on a large scale to 58% of the tissue. However, this survey highlights a significant gap that companies spend three times more expenses on AI technology than employee training and introduction strategies.
“Technology is not a silver bullet alone,” says Accenture EMEA CEO Mauro Macchi. “It is very important for companies to implement the generated AI.”
Meanwhile, Persistent Systems Padmana Bang Vencatsan pointed out that GEN AI has improved its conventional retail system and enables super -personalized commercial transactions, and the procurement of dynamic bundles and program optimizes inventory. In addition, he added that he has improved profitability.
“The concepts such as hyperpersonalization and programmatic procurement and dynamic and personalized bundles will be more real -time, improving inventory and procurement efficiency between both the seller and the purchase side.” 。 “In terms of the bundle, the dynamic and hyperparsonalized bundle will increase the average earnings between wallet share and consumers by about 1.5 times. 30-40 %.”
6. The rise of super apps and virtual influencers
According to Atanas Reikov, a global marketing in charge of the messaging platform Rakuten Viber, the super apps are integrating everything from shopping to schedule, and is becoming the center of digital life.
“By integrating AI into messaging apps further, companies can achieve various practical use cases. These” super apps “are related to user’s daily life, especially individuals and business. We hope that it will play a greater role in making decisions and actions. Private communication related to. “
On the other hand, the virtual influencer has redefined the creator economy. Veronica Lin, the brand and strategic officer of the AI Social Platform Palup, states that human -like AI will be essential for social media since 2025.
“Human influencers will continue to exist, but virtual influencers represent the following steps in the evolution of creator economy. Its brand partnership due to its global reach, continuous use, and real engagement. Virtual influencers are becoming more and more popular, and they have a remarkable performance result, “says Lin. 。
7. Standardization of smart home and IoT
With universal adoption such as Matter, smart homes will enter the next stage of evolution. From seamless communication between devices to AI -led automation, 2025 families can be smarter, more intuitive, and more energy efficient.
8. Health and consumer medical equipment
Healthystechology is also becoming more consumer -oriented, and devices such as Osteoboost and EMBR WAVE provide special FDA approval solutions. This is a change that reflects a wide range of trends in the democratization of ostensibly medical care and priority of longevity.
“Medical equipment is becoming mainstream, and hardware diagnosis and treatment are shifting near the patient, such as using it at home,” he said.・ Yessies says. “Everything is longevity, living stronger and longer, and controlling the process of aging, giving me the best opportunity to spend a strong and active year.”
9. Immersive technology: AR, VR, XR
The expansion reality (XR) is mature for both consumers and companies for practical tools. Lightweight XR devices make the expanded virtual experience easier to access, and the industry changes from retail to education.
10. Technology localization
Entrepreneur and investor Nevsa Caramet emphasize that the importance of localized solutions, from community -centered platforms to local procurement, is growing. As the Z generation continues to prioritize the relationship with the locals, she says the brand is investing in the related themes.
“2025 consumer technology trends will develop mainly to create meaningful local experiences, promote community connections, and use advanced technology to strengthen personalization. Accept these changes. Companies will be in an advantageous position in the rapid evolution market.
