From sports to life. From thinking to movement. From daily fatigue to comfortable everyday life. Nike exists to serve athletes who need apparel that allows them to have and maintain the same energy and focus in everything they do.
That vision is at the heart of the new Nike 24.7 apparel collection, designed to support the athlete’s complete lifestyle and redefine sports style with an elevated look.
Designed to embody an athlete’s mindset, the collection seamlessly blends life and sport with men’s and women’s apparel, tailored for style and function for versatile, distraction-free, all-day comfort. Tailored.
“Nike Training is dedicated to helping all athletes become better, whether in sport or life,” said Jaclyn Saffrey, General Manager of Women’s Global Nike Training. “The Nike 24.7 Collection embodies this commitment, offering unparalleled innovation in performance materials, ultimate comfort and a thoughtful fit that adapts to every body and every movement.”
The Nike 24.7 introduces two new technical materials that combine with the brand’s industry-leading Dri-FIT technology to deliver a new standard of comfort with sleek, sophisticated athletic style.
ImpossiblySoft is a sophisticated spacer knit fabric with 4-way stretch for luxurious everyday comfort. The material is featured in the Nike 24.7 collection’s women’s and men’s half-zip and crewneck silhouettes, as well as women’s joggers and men’s pants.
PerfectStretch is a tailored 4-way stretch fabric that offers effortless comfort and a sophisticated look and feel. This material is used in women’s pleated skirts, wide-leg pants, and woven shirts, and men’s chino pants and five-pocket pants.
“As an athlete, I want to feel confident, comfortable, and strong in what I wear, on and off the track,” says Dina Asher-Smith, sprinter and Nike athlete. says. “What I wear is more than just clothes; it is an attitude and a reflection of myself, and it affects my performance.
“The Nike 24.7 collection has truly raised the bar. The fabrics feel and look soft and luxurious, and the tonal branding is beautiful. These pieces blend performance and style in a way that feels truly authentic and effortless. It has become my new favorite.”
Items in the collection nod to Nike’s rich heritage in sports, including locker loops inspired by gear hung to dry in locker rooms, and internal heat-sealed product tags featuring the brand’s total orange stripes. pays homage to.
Tonal branding throughout the collection allows athletes to seamlessly mix and match Nike 24.7 pieces for a sophisticated sports style aesthetic. Women’s pants come in Western (2XS – 2XL) and Asian (XS – 2XL) sizes, while men’s pants come in slim and standard style numeric sizing to fit all athletes. Help you find the perfect fit.
The Nike 24.7 apparel collection launches worldwide on nike.com on January 25th and at select retailers starting January 30th.