Skinny model selected for Paris Fashion Week

The high fashion industry was always synonymous with thinness, but at the forefront of the short moment of the 2010s, the physical positive movement was at the forefront.

It promised a revolution to accept the body of all forms and sizes, especially welcoming curves on the runway, and proposed incorporation.

But ten years later, insiders in the industry say that things have changed. Was your body positive a flash -in -punt trend? And with the help of weight loss drugs such as Ozen picks, is skinny returned forever?

Talk to designers, casting agents, and models at the Paris Fashion Week to find out what is happening.

The positive exercise of the body found the origin of the 1960s and was helped by icons like Marilyn Monroe, which expanded the strict beauty of Hollywood.

Instagram was released, and in the 2010s, when influencers began to emphasize fashion and beauty outside of glossy magazines and runways, they were brought to the forefront again.

Helping this is the celebrity Kardashian family, and its curves have caused BBL (Brazilian ass lift surgery) around the world.

Enrika, a 28 -year -old plus -sized model, said, “When the positive movement of the body appeared, I felt incredibly powerful and released.”

“I felt it was like a rebellion -what had been criticized all the time was now highly appreciated. It was as if we were finally judged.”

The plus -sized model was reserved for major brands, such as the Rihanna’s very long -awaited lingerie “Savage X Fenty”, which was released in 2018.

This brand, which is worth $ 1 billion, has become known for the luxury of the runway reminiscent of the modern alternative alternative to the iconic Victoria’s secret show, but this time all the body types are exhibited. It is done.

FELICITY HAYWARD, a 36 -year -old plus size model, looks back on the scout in 2011.

“When I received the call from the first modeling agent storm to discover Kate Moss, I thought I was punctured,” she said.

“Before 2010, I didn’t think the attitude around the body was not positive and could be a plus -sized model.

“Looking at the changes in the story over the past decade and a half, my life has changed in emotional, physical and financially.”

However, around 2020, the progress began to slow down. VOGUE reported that the fall and winter of 2024 came, and only 0.8 % of the 8,800 looks were in the positive size model in the 230 shows.

At the same time, a new weight loss drug used for the treatment of diabetes has appeared on the market, and its popularity has soared. Semaglutide, also known as Ozempic and WEGOVY, was approved by NHS to reduce user appetite and reduce weight in 2023.

Celebrities, including ELON MUSK, have begun to praise new and slim frames, but it was a matter of time to drip the consumers.

Ozempic and its counterparts argue that the industry’s insider has affected the positive movement of the body as it becomes more commercially used for aesthetic purposes.

The former model MOYA states: “We have seen how fast the story has changed.

Another model, Jenny, states:

“But I realized that it means that I need to catch up. Now I have to be the most skinic.”

Even the editor -in -chief of BRITISH VOGUE said that due to recent trends to use a thinner model, the fashion industry should be “concerned.”

CHIOMA NNADI tells the Today program of BBC Radio 4 as follows.

“At this moment, we are watching a swing that the pendulum returns to skinny, which is” IN “. Often these things are treated like trends, and we do not want them. “

Later, Berlin’s brand, Namilia, became a viral in search of a T -shirt in the 2024 fashion week in search of a T -shirt.

“” I love Ozen Picks “has become really nervous,” said Nanley, a brand creative director who claims that T -shirts are satire.

“Many people have used it due to the rise of Ozen picks. In recent years, celebrities have lost their weight and have not talked about it.”

I will fast forward until January. This is where the male AW25 fashion week lands in Paris, and viewers take the accurate location of the brand in real time.

Aside from designers such as Rick Owens, LGN, Charles Jeffrey Roberboy, I can count the number of plus -sized models I saw in a week show with both hands.

Nan Lee said: “Paris celebrates eliteism, and eliteism means thin white and white.”

“There are several plus -sized models (in a show), but they are not actually plus -they are normal size. They are cast at all shows and make the brand look positive.”

Sean Bayen, a symbolic French brand casting director in the H noise of Fashion Week, tells the BBC: 。

“The brand adopted the aggressiveness of the body in the 2010s, because some of them seemed to be a commercial opportunity, and when they saw the performance as desired in 2020, they jumped down. “

Beyen has been added as follows. “Complete transparency -I really don’t want to see clothes.

Gauthier Borsarello, a creative director of FURSAC, agreed and laughed, saying, “I hate my body. I don’t want to see people like me.”

Designers like Charles Jeffrey believe that brands have a moral duty to cast comprehensively. “The aggressiveness of the body was not a trend for me,” he said. “It was an opportunity to take responsibility.”

The aggressiveness of the body is woven into the structure of Charles’ brands, which are inspired by the Quia Night Life scene. This is revealed immediately through his Paris Fashion Week Show.

The designer explained: “The people in my show are the people I was in the club. It was not about the model, but my friend, the shape of their different body, which was about the community surrounding myself. “

It seems reality that designers like Charles are the exceptions of rules. Just as the activists resist it, the industry in the industry has confirmed that the body’s aggressiveness is behind us.

Daniel Mitchell Jones, a co -founder of the Modeling Agency Branch Management, states: 。 “

Daniel is always pushed when a curve model is sent to the cast, but it is often said that the brand is not interested this season.

Enrika, a plus -sized model, told the BBC that not only had a few reservations for plus size models, but also struggling to secure work.

She explained as follows: “It’s not unusual to see a campaign with only four sample size models and one plus size model. This can feel like a token. Masu.”

Enrika states that these brands can use tactics in campaigns because the virtue signal is comprehensive, such as emphasizing the stretch marks of plus size models and applying airbrushes to others. Ta.

She said: “I send a message that we don’t think we don’t think you look better as our skirt models, but we accept you.” It’s a troublesome job, and I don’t support it. “

If you want to change, change your purchase habit. At least, Sean Bayen believes that everything is “consumer -led.”

“This is this kind of vicious cycle. All fashion houses provide a version of what customers want, which depends on their interpretation and consumers.”

Gauthier Borsarello states: But vice versa is true.

“No one is forcing you to do anything. It’s a customer education. In a polite way, please educate yourself.”

And one of the advantages of the body as a trend is that the pendulum will eventually return. Bayen said: “It’s not particularly fashion.”