Can the module solve the problem of fast fashion sustainability?

The sustainability of the environment is becoming increasingly important. It penetrates many departments of society. Another more unexpected place is the fashion world. The textile industry related to clothing production is not a stranger on the impact on the environment. The concept of module has appeared, and the CEO of Paloma Cent James is here. This is why a wide range of discussions with Pamera James and she believe that module is a solution to the sustainability of fashion.

Impact on the fashion industry and the environment

Before jumping into the module world, establish some contexts. According to Katie Curtis Smith, Fast Fashion has doubled clothing production in recent decades. what’s that? I am a climate scientist, but my understanding is that it is rooted in low -cost production, short -lived clothes, and cheap prices. According to Curtis-Smith, this trend has exploded in the 1990s and accelerated by social media platforms, influencers, and simple access. Curtis-Smith states on the OceanGeneration.org website as follows: This trend is promoted by the global -class population and the increase in sales per person in a mature economy. “

As with many industrial activities, clothing production has a significant impact on the environment. Such effects include water consumption and chemical pollution. According to recent surveys, the textile industry accounts for about 10 % of global greenhouse gas emissions. The ELLEN Macarthur Foundation survey states that the fashion industry can produce about one -quarter of the world’s carbon budget by 2050. This is where Paloma Cent James appears.

I recently talked to Pamela Morris James, a company CEO. In a conversation related to the interaction with Georgia University, she mentioned the concept of module in the fashion industry. Although it was a foreign concept for me, I was immediately intrigued. I talked to her company and its concept with CEO.

What is the concept of module?
Pamela Morris James: “I’m doing a lot of sustainability. I translate it into a business, cooperate with what we have, and find an opportunity for issues. In James, this philosophy is all the way to innovate what we have faced. Make more versatile designs, for example, to create more than one seasonal collection. I chose that, but each can be infinite to your personal preference. “

James says that by providing smaller or more aimed options, her company will reduce the demand for manufacturing, reduce waste, and give customers the freedom to express themselves without contributing to excessive consumption. 。

Why is module suitable for the environment?
Pamela Morris James: “Seriality is not just a business decision for us. It’s a commitment to do better. For planets, for customers, and for the future of fashion. Is a bold selection of over -production and excessive cycles by overproduction and excessive consumption. A bold choice to encourage more intentional things is one of the most intense design tools.

Modular supporters, like James, argue that modularity maximizes potential and contributes to a smaller future.

Climate change and fashion industry

2024 was the warmest year in record, causing extreme events around the world. In the United States alone, billions of dollars weather and climate disasters were seen. James looks back on how climate change is affecting her industry. Cornel University’s Global Labor Research Institute’s report, she lost up to 1 million employments for the destruction of the climate within five years of the world’s apparel production chain, with a profit of $ 65 billion. She said there was a possibility that the reduction could be seen. Workers in countries such as Vietnam and Bangladesh are becoming more and more vulnerable to the extreme heat of clothing factories.

The 2024 UN Report has confirmed that Asia has been exposed to the biggest risk from climate change. “The report has 3,612 disasters caused by weather, climate and water from 1970 to 2021, with 984,263 deaths and the economic loss of $ 1.4 trillion. This area accounts for 47 % of the deaths caused by natural disasters.

Pamela Morris James: “Changes in the climate are trying to adapt to the fashion industry. The subtle effects, as the demands of consumers in transparency and sustainability are growing, rebuilt brand strategies. Paloma St. James has been forced to innovate alternatives in the form of biodegradable fibers. I have never seen it, but I have never seen it as an opportunity to design more intentionally through the module design.

Global and American South are important suppliers for the workforce and consumers in the fashion industry. However, my own academic research shows that such communities can be improper burden from extreme climate, among many other people. James is sensitive to these reality. She told me. These are small steps, but we aim to confuse harmful norms in fashion manufacturing. She also gives priority to design and comprehensive storytelling to reduce the lack of fashion expression.

What other trends have been created in fashion for sustainability?

Pamela Morris James: “As Sustainability becomes an important part of the fashion industry, we introduce a trend that is sensitive to promising environments that help reduce environmental dangers and pollution: modular fashion, color analysis, digital fashion, NFT, regenerated agricultural partnership, circular fashion, smart material, recycling material, up cycling fashion “

Pamela Morris James has a degree of art at the University of Georgia and is the author of the book, “Luxury Modular Fashion Guide.” She was a major authority in the fashion industry, and her last thoughts on me were powerful. She says: “In my design work, I’m married to two design approaches. This brings cultural changes in how we wear clothes. Not only for today, but for the future. Our. My goal is to make a ware -like design, wearing and value …