As you know, the Dallas Cowboys are an American team, but they haven’t been lucky enough to win a Super Bowl in nearly 30 years. Struggles aside, the Cowboys reign not only on the turf, but also on the financial side of professional sports. Forbes recently released a list of the most valuable sports franchises, with the Cowboys at the top of the list. In fact, its valuation has been set at $10.1 billion for nine consecutive years, making it the number one company in history.
Dallas Cowboys: A legacy of values, not wins
The Cowboys are followed by the Golden State Warriors ($8.8 billion), Los Angeles Rams ($7.6 billion), New York Yankees ($7.55 billion) and New York Knicks ($7.5 billion). The NFL has an undeniable economic advantage. Twenty-nine of the 32 teams are on the Forbes Top 50 list, demonstrating the league’s ability to generate extreme wealth. Even the Carolina Panthers, who have been seen as consistently underperforming and embroiled in ownership disputes, were rated on the same level as global giants like Paris Saint-Germain.
The brand has a long history and many passionate fans, and its reputation among Cowboys continues to rise. Owner Jerry Jones has consistently made changes to the Cowboys’ approach to keep the team in the spotlight. Under his auspices, innovative sponsorships and state-of-the-art stadium initiatives have long matured, but above all, media exposure has been maximized.
This reflects the unspeakable insensitivity of popularity, even though the franchise’s fan base has been regularly hurt each year. These imprints of Franklin and Teitelbaum prove that somehow, the Dallas Cowboys have transcended their on-field struggles and are gradually becoming a cultural and economic phenomenon.
The Cowboys are frustrating fans with yet another disastrous season, as they currently sit in third place in the NFC East at 5-8. From all indications, this performance is unlikely to make the franchise playoff-bound, but it will maintain its status as a corporate behemoth, an Americana icon with unparalleled revenue-generating power and talent. Probably.
In fact, it’s probably the same for the NFL as a whole, which has enjoyed unparalleled financial success among franchises around the world. Both franchises are forced to match each other in all major financial resources, but in terms of gate revenue and other revenues, America’s national leagues are no match for similar standard sizes. Quite a number that outperforms literally every other professional league in the world.
Also read: NFL legend Randy Moss shares his journey as a ‘cancer survivor’ after 6 days in the hospital
So, while the Cowboys may go on without winning another Lombardi Trophy, their scoring doesn’t negate the rise in fan ratings. They love and embrace the title “America’s Team.” For all its grandeur, AT&T Stadium and its widespread dependence on it shows why it still stands.
