Still from the adsAdidas has announced the next chapter of its global brand campaign, “You’ve got this.” The campaign, featuring notable Indian cricketers such as Hardik Pandya, Rohit Sharma, Suryakumar Yadav, Rishabh Pant, Kuldeep Yadav and Virat Kohli, aims to inspire positive sideline action.
Launched ahead of ICC Champions Trophy 2025 and set in a rethinked version of James Blake’s “I’m I’m Sticking with You,” the campaign film has been a supportive relationship for athletes to overcome pressure. It shows how it can be useful. The film highlights the importance of positive influences from bystanders and how it contributes to the athlete’s belief in themselves.
The campaign is driven by a new global study that reveals that four in five athletes experience useless sideline behavior, which could lead to them dropping out of sport. There is. Adidas uses its platform to unite athletes and encourage positive sideline interactions, showing how collective encouragement can change the game and promote better outcomes. Masu.
Adidas India GM Neelendra Singh said the “You’ve got this” campaign will strengthen the brand’s commitment to supporting athletes. Recognizing the inherent pressures of sports, the campaign aims to motivate everyone to be a positive influence and turn self-doubt into self-belief. The campaign also includes “sideline essentials,” based on research into the positive and negative effects of sideline behavior, providing guidance to coaches, parents, supporters and teammates.
Campaign films are launched on a variety of media platforms around the world and are amplified through retail activities.
The film announced on Instagram can be seen here:
