Last updated:February 13th, 2025, 15:49 IST
Ritvi Shah made history as Gujarat’s first digital creator to join New York Fashion Week (NYFW), marking milestones for Indian fashion content creators.
Ritvi Shah became Gujarat’s first digital creator and took part in New York Fashion Week in 2024, representing India’s homemade fashion on the global stage.
At a groundbreaking moment in India’s digital creator ecosystem, fashion content creator Litvishira made history by becoming Gujarat’s first digital creator to participate in New York Fashion Week (NYFW). Known for his country’s fashion and the advocacy of local artisans, Shah was exclusively selected to represent Gujarat at one of the most prestigious fashion events in the world.
At New York Fashion Week 2024, Litvishire presented its Global Fusion Collection. She paired this statement piece with QUA’s high-waisted dragon red faux leather skirt. To highlight her cultural roots, Shah was decorated with silver gems inspired by Navratri, handcrafted by local Indian artisans, adding a genuine touch to her ensemble. Completed her East-West aesthetic, she carried an LVL99 vegan leather hobo bag, easily combining Indian craftsmanship with modern global fashion.
Expressing his excitement about the outcome, Litvi Shah said: My goal is to show how our local fashion sensibilities can have a global impact while still staying true to our roots. ”
Shah’s presence in NYFW highlights the growing influence of digital creators in shaping the global fashion narrative that underscores the growing international interest in the Indian fashion industry. As a powerful advocate for sustainable and ethical fashion, Shah consistently uses her platform to bridge the gap between local artisans and international fashion platforms, Indian designers and traditions. We are focusing on the artisanal skills.
“Fashion is no longer confined to the runway. It’s about telling a real story. “Shah emphasized, “Through attending New York Fashion Week, we have a chance to see local Indian craftsmanship and global fashion platforms. I hope to fill the gap between the two.”
Following her innovative approach to content creation and substantial social media, Ritvi Shah continues to redefine India’s digital presence in the global fashion industry. Her participation at New York Fashion Week 2024 is not just a personal victory, but a key milestone in recognizing the role of digital creators in modern fashion storytelling.
