Tesla Inc. was the biggest loser of any German electric vehicle manufacturer last month. Consumers stole the Elon Musk brand and bought Volkswagen, seats and BMW cars.
More detailed data from Germany shows that VW sold 6,521 EVs more than a year ago, earning the most, according to more detailed data released on Friday. Volkswagen AG seat brand saw the second-largest increase, with 2,520 cars registered.
According to authorities known as the KBA, Tesla sold 1,875 vehicles in one month. Its share of the European Union’s largest EV market has fallen to 4% from 14% the previous year with subsequent brands such as Skoda, Mercedes-Benz and Audi.
Germany’s top-line sales results announced earlier this week added to the indication that mask political activity is hurting Tesla in major EV markets. The CEO’s intervention in Germany’s upcoming federal elections is likely considered in last month’s exhibition – polls conducted in mid-January showed him at a disadvantage, with the German party It turns out that his political intervention in favour of far-right alternatives was not welcome.
Sales of EV manufacturers also fell in the UK last month, falling 63% in France. In other words, registrations have declined in the top three European EV markets.
European automakers are experiencing an even tougher year as uneven demand for EVs is uneven, strengthening competition in China, intensifying the prospects of trade disputes and squeezing revenues. The German Auto Importers Association expects sales of EVs to increase this year, but growth will vary depending on what incentives will be introduced by the new government after the upcoming SNAP elections.
VW is leading the way in German EV sales, but the brand does not have a new electric model planned for 2025. The Chinese brand is slow to gain traction in the market, with BYD Co. registering only 204 cars last month.
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Date originally published: February 9, 2025, 08:51 AM IST
