Louis Vuitton is looking for money as the French maison follows LVMH to become the official title partner for the F1 Louis Vuitton Australian Grand Prix 2025.
As Motorsport celebrates its 75th anniversary in 2025, Louis Vuitton is certainly shifting to high gear as it continues its lawsuit with LVMH. The luxury fashion house has announced a 10-year partnership with Motorsports. It becomes a key influence for the race destination, and Louis Vuitton will scatter LV branding during Grand Prix rituals and podium celebrations. Bridging the gap between the two sports and fashion universes where innovation and teamwork collide, French labels take this opportunity to foul your hands as they create a historic trophy trunk. A prominent tradition in the home’s history, each trunk is handmade by Louis Vuitton artisans at Asniere. The new iteration of the 2025 trophy trunk is engraved with the iconic V logo, sitting proudly against a classic Louis Vuitton brown background.
The next Formula 1 Grand Prix, scheduled to kick off on March 14th, will begin in Melbourne Australia. Here, Louis Vuitton intertwines fashion heritage within the motorsport racing tradition. A Victory Trip at Louis Vuitton – Its catchphrases are fueled and set to integrate into the race’s opening ceremony and podium.
“We are extremely proud of this partnership between Louis Vuitton and Formula 1, and our common ambition is always to strive for innovation, craft and accuracy,” says Pietro, CEO and Chairman of Louis Vuitton.・Beccali says.
Words – Freia Goodchild Bridge
