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Global Giant Dell recently announced details of its 2025 partner program. This rewards partners for the growth and acquisition of new businesses, helps them accelerate AI adoption, and increases the predictability of engagement and collaboration.
According to the company, Dell’s partner Ecosystem has built one of the largest marketable engines in the industry, with the partners contributing about 50% of their net revenue.
The 2025 Partner Programme will adapt to market demand and profit targets
The 2025 Dell Technologies Partner program is designed to deliver predictable engagement and drive profitable, sustainable growth for Dell partners.
“In the past year marking a significant advance in AI Intelligence, Dell Technologies has provided a diverse range of products to the information intelligence market. When it comes to CSG products, GPU AI servers and high-performance storage systems, Dell Technologies is a brand that is based on other brands. “We surpassed the market share in a fierce competitive situation.”
Major updates include the following commitments:
Partners build AI practices as AI growth is driven by the new 3X AI networking-based rebate multiplier with access to AI-enabled architectures like the PowerSwitch Z Series, updated data science, AI competency, and Dell AI Factory It will help you to do. Capture PC refresh opportunities through Dell’s new AI PC portfolio, meet quarterly client PC unit targets and increase client + base rate eligibility, with 1.5% client growth incentives for titanium partners when capturing PC refresh opportunities through Dell’s new AI PC portfolio, meeting quarterly client PC unit targets and increasing client + base rate eligibility It has been strengthened. Titanium Partners receives a new 2% storage + growth incentive when meeting Quarterly Targets, and Dell is introducing three times more service tier Revenue Accelerator for all storage-mounted services. When you win a new business with Dell Storage, Data Protection, or Client+, choose a 4% full rebate registry partner. These incentives are based on the initial strategy of Storage, a partner at Dell. This will allow 99% of customers and potential customers to “partners” in storage, encouraging further collaboration between Dell sellers and partners.
“At Arrow, trust is the foundation of our collaboration with Dell. Salesh Rampersad, global president of Arrow Intelligent Solutions, Arrow Electronics, said: “This mutual trust is a source of Dell’s leadership in technology and its leadership in technology. Excellence Along with Arrow’s commitment to sex, we were able to promote success on behalf of our collective clients.”
Growth and modernization of core business
Through our Partner Program, Dell helps partner organizations expand their business through new incentives, collaboration and consistent layered structures.
Titanium-level partners will receive a new 2% storage + growth incentive when quarterly targets are met. Dell has introduced new incentives for its titanium partners, and recently introduced a 1.5% client growth incentive when the quarterly client PC unit targets are met.
Dell’s new AI PC portfolio allows partners to take advantage of the upcoming PC refresh cycle. Client growth incentives, increased client + base rate eligibility, and consumer product recognition for base rate eligibility helps meet customer demand.
Finally, Dell rewards all Metal-Tier partners with a 4% full select earning rebate when acquiring new businesses with Dell Storage, Data Protection, or Client+. Large, uninvasive accounts are eligible for rebates. This adds previously ineligible end users to obtain rebate eligibility.
“As a titanium partner, our collaboration with Dell has expanded for over 20 years. Yao Hai, vice president of Ecdata Information Technology Co, Ltd., said: “Initiated by Dell. The Partner First Programme protects partner investments, boosts confidence in making partners’ investments, and emphasizes Dell’s commitment to partners. As always, we are more innovative and We will continue to work with Dell to develop dynamic solutions and achieve success for both our customers and ourselves.”
New opportunities in AI
Dell provides partners with access to AI-enabled architectures such as Dell AI Factory to help partners build AI capabilities in their Dell portfolio. Additionally, we co-design an open AI ecosystem with our strategic partners, so deployments are repeatable, scalable and time-consuming.
The 2025 Partner Program will help you leverage AI in key areas such as:
AI Networking Multiplier: This collaboration opportunity with infrastructure supporting AI solutions, including data management, power, cooling, and networking is available to partners. Dell uses a triple multiplier on the Dell Powerswitch Z series to double the basic incentives for AI networking. Competency: Dell updated its data science and AI training competency, partnering across Dell AI Factory, and deploying Dell products for AI. Dell Services: Dell Asset Recovery Services helps partners plan PC updates by safely and responsibly leaving Legacy IT Asset to drive environmental impact. Dell also holds three times the service tier revenue accelerators installed in all storage, helping partners increase revenue thresholds for metal layer services. Partners who sell storage and sell services and storage-based Dell Apex subscriptions are perfect for leveraging this accelerator for next year’s metal tier. Commitment to steady progress and increased efficiency: Dell’s initiatives provide our partners with the tools and resources to support their travel and meet their requirements. They provide energy efficiency calculators, messaging resources, RFP portal tools, on-demand training, and product carbon emissions reports. Additionally, Dell updated its sustainability competency that it launched last year to help partners engage in valuable and efficient conversations with customers.
“The focus on sustainability of the Dell Technologies Partner program is important to us given our shared commitment to becoming a responsible leader,” said Computacenter’s SVP and Director of Compliance. One Wendy Coticchia said: “The program provides multiple means of collaboration with Dell, as well as tools and resources to lead informed conversations with customers. Dell’s refreshed sustainability competency and new Quarterly Regional Partner Sales Workshops We help our customers achieve their environmental goals.”
Boost your partner experience
Overall, the 2025 Partner Program update was the result of Dell giving partner feedback and determining where Dell would enhance its tools, policies and processes to facilitate partners and business.
Some improvements to the partner experience include accelerating growth and driving collaboration through partner initial storage strategies. The introduction of a full selection rebate is based on the partner’s first strategy for storage collaboration commitments by making 99% of customers and potential customers “partner-first” in storage.
Partners are part of a collaboration effort between Dell Sellers and Partners, helping to unlock new revenue streams and drive storage outcomes. Additionally, Dell aims to promote more consistency in Dell Seller’s compensation for client businesses, being a market-to-market agnostic and promoting collaboration.
Through intelligence within the tool, partners can showcase features based on past customer account engagement, record status partners, and competency completions, allowing salespeople to identify partners to collaborate with. Make it easier.
Another way to improve your Dell partner experience is to use pre-configured bundles of clients and servers to accelerate the time to quote and promote time to the market.
Finally, Dell launched an incentive simulator earlier this year, allowing partners to calculate future trading incentives and profitability for their incentive centres.
“We’re committed to providing a range of services to our customers,” said Nicholas Voth, global leader at DXC Technology’s Channel and Alliances GTM. “Their open communication and collaborative planning process creates an environment in which partners feel valued, listened and empowered to contribute to our collective success.”
Organizations across the channel are making improvements to help partners grow. Learn more about how Sophos can use flexible security solutions to power your MSP.
