Apple launched the M1 chip in custom silicon for Mac in 2020 and changed the entire Apple upgrade course. Previously, the company used Intel Chips, but it took several years for Cupertino giants to complete the migration. Five years later, TSMC founder revealed why Apple chose them as a custom chip supplier rather than Intel. Note that the relationship between Apple and TSMC goes back to 2011, when the Tim Cook switched from Intel to TSMC for the iPhone chip.
TSMC has revealed why Apple did not select Intel as the main supplier of the iPhone and Mac chip.
Apple CEO’s Tim Cook chose to shift from the iPhone’s Intel to the TSMC chip in 2011, and the supplier CEO explained why. In a new interview with acquired, Morris Chang said that when Intel approached Apple for the iPhone chip, the discussion with TSMC had paused. For Apple, it makes sense to fit Intel because it has already provided chips in the Mac lineup. However, despite the continuous relationship with Intel, Apple proceeded with TSMC after two months of consideration.
Apple CEO’s Tim Cook has decided to shift to TSMC, stating that “Intel does not know how to become a casting shop.” Chan also stated that he was not worried about the company’s decisions because TSMC was ahead of Intel in terms of manufacturing and customer trust. He said, “I knew many Intel customers in Taiwan, but none of them liked Intel.
TSMC is a reliable supplier for the iPhone/iPad A series chip and the Mac lineup for the Mac lineup. The company is gradually excellent in chip production, Introducing new technologies for iPhone that can improve performance with low power consumption. In the case of TSMC, it was summarized by customer needs, which would build a better relationship. client.
“When we asked a lot of customers, we learned to respond to all demands,” said Chang. “Some of them were crazy, but some of them were irrational, but I will respond carefully to each request. Intel has never done it.”
Eventually, Apple and TSMC were both acquired from partnerships, and the latter was now an exclusive chip provider. Conversely, Intel had a hard time, but ultimately adapted by launching Intel Foundry with a new production strategy. The company protects additional clients including Amazon’s Amazon AWS cloud service unit for AI chips.
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