Apple has different sales strategies for regular iPhone and Pro devices. The regular model will be on sale for a few years, but if you want the Pro, you’ll have to buy it within 12 months of launch, after which it will no longer be sold. . But in a surprisingly quick move, Apple just sold the iPhone 15 Pro and iPhone 15 Pro Max on its refurbished site in some countries, and at up to 15% less.
Apple iPhone 15 Pro and iPhone 15 Pro Max.
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Currently, these countries do not include the US or UK, but refurbished 15 Pro models are available from several Apple online stores, including Spain, Germany, France, Italy, and Switzerland.
For example, the Spanish site sells the Titanium Black iPhone 15 Pro with 128GB storage for 949 euros ($971), a saving of 170 euros compared to the original list price of 1,119 euros. As is often the case with Apple’s refurbished products, not all colors are available; in this case, only the black model is available. The 256GB and 512GB storage options are also back in black, priced at €1,059, a saving of €190, and €1,269, a saving of €230, respectively.
The fact that it’s currently available on these European sites suggests that a US release may not be too far away.
For reference, this is much earlier in the cycle than last year. The iPhone 14 Pro and Pro Max re-introduced in May 2024, a full four months after this year.
So why so early? Well, a few days ago, there were only two iPhones (iPhone 15 and iPhone 15 Plus) in refurbished stores in EU countries. This was due to a law that says mobile phones without a USB-C connector cannot be sold there, whether new or refurbished. . As a result, the iPhone 14, iPhone 14 Plus, and iPhone SE were suddenly withdrawn from sale in 27 countries in the EU, plus Switzerland and Northern Ireland, part of the United Kingdom. This move will make two new devices available at lower prices.
It also means two more phones capable of running Apple Intelligence will be sold in preparation for the feature’s rollout in Europe in the spring.
