Manchester United’s $1.1 billion kit deal with Adidas runs until June 2035Getty Images
Premier League club Manchester United’s $1.1 billion kit deal with Adidas will be “terminated” by sportswear giant Adidas if the club is relegated from the Premier League, according to James Ducker of the London Telegraph. There is a possibility.” Another option would be for Adidas to “cut the one-year payment in half” to $56 million if Manchester United’s “worst fears come true and the club is relegated.” The club currently sit 14th in the Premier League table, just seven points above the relegation zone. The contract with Adidas runs until June 2035 and includes a penalty of $12 million if Manchester United fails to qualify for this season’s UEFA Champions League (London Telegraph, 1/1) .
Bad timing: The Athletic’s Philip Buckingham said that even though relegation “won’t suddenly cause commercial partners to jump all at once”, Manchester United “would not have been able to take advantage of the deals they’ve secured in the past if they were a second-tier team”. will inevitably have difficulty reproducing it.” ManU’s three-year deal with technology company Snapdragon, a subsidiary of Qualcomm, is worth $225 million and includes clauses in the event they fail to qualify for the Champions League, let alone drop out of the Premier League. Not even. However, with current arrangements for training kit sponsorship and match shirt sleeve sponsorship expiring in 2025, this season’s relegation “couldn’t come at a worse time for clubs entering the market for new contracts”. It will be (THE ATHLETIC, 1/1).
