According to Global Channel Chief Kyler Houser, Qualcomm plans to double the size of its global commercial channel team and partner funding to expand its global partner roster to over 100 to compete with Intel and AMD .
Qualcomm Global Channel chief Kyle Houser said his team has doubled the channel funding this year as they are “actively” looking to hire partners to drive the growth of Snapdragon X processors in the PC market. He said that.
Houser, head of Qualcomm’s Global Commercial Channel, provided details on the profile of CRN’s 2025 Channel Chief List. He also said that after increasing its roster from 13 partners in five regions, the company is expanding to more than 100 channel partners globally. 40 partners from 12 regions over the past year.
(Related: Exclusive: Intel will boost 2025 partner funds and reduce direct partner compensation)
His organization goes beyond traditional resellers and distribution channels, including managed service providers and global systems integrators.
“Qualcomm had no commercial channel team or program two years ago, but in 2025 we’ve expanded to over 100 partners across all regions,” Houser wrote. Apple before joining Qualcomm in 2022.
Global Channel’s Chief has grown as much as last year, when his team launched the Snapdragon X processor in June as the first chip to power laptops with Microsoft’s Copilot+ PC program this year, four times the scale of this year I said it was the size. CRN reported in December that Qualcomm was increasing employment in key channel sales positions around the world.
Qualcomm currently offers competitive alternatives to Intel and AMD processors, so Houser said it is essential that channel partners have the right resources to choose the right PC for their employees. He said there is.
“For many years, selling PCs has been easy. With multiple PC manufacturers and new chipset architectures, partners need to make sure Salesforce is ready to help guide the customer device selection process. There is,” he writes.
And with Copilot+ PCS having a large number of first-party and third-party AI capabilities, Houser said it is important for customers to understand what AI capabilities are available.
“I don’t know what to do with AI, what to do with AI, and where a particular workload should live,” he said.
In his channel chief profile, Houser detailed how his global commercial channel organization impacted the business last year and is about to buy a Snapdragon X-based PC through activities with partners .
Between June and December last year, his commercial channel team has been urging more than 6,000 business customers to test Snapdragon X-based PCs within the first two quarters of product availability. “We launched and run more than 36 channel campaigns,” he said. He added that his team has also pushed “multiple scaled commercial deployments” over the past year.
Houser said his team has built a program that enables channel partners (Qualcomm) to “make Qualcomm’s) channel partners migrate from other architectures such as Intel and AMD CPUs to the Snapdragon X-Series. The first two have brought over 400 channel-driven proof of concept: Product availability quarter.
“The goal is to provide customers with a ‘easy button’ approach to architecture shifts, generate service revenue for partners, and drive adoption of the Snapdragon X-Series in the market,” he writes.
Houser has made other investments his team has made over the past year, including a 150% increase in market development funds, an launch of a “profitable incentive program” that supports the launch of Copilot+ PCS, three dedicated It said it includes creating a commercial partner campaign kit. Over 100 partner sales tools and enabled assets.
Some areas Houser wants to invest in are “helping AI Ecosystem Services and Labs define AI strategies between Edge and Cloud.”
House said that partners “invest in persuasive offers, incentives and services that will help drive Windows 11 updates to Snapdragon, as well as demonstrating the lifecycle benefits of each chipset architecture across the hardware. ” also said it needs to be invested.
