She seems real. But really?
getty
According to parent company Meta, AI-generated user accounts are abundant on Instagram and Facebook. The company has a wide range of AI products, including products that allow users to create AI characters on Instagram and Facebook. Meta hopes to attract younger viewers in a showdown with major competitors like TikTok and Snapchat. Conor Hayes, Meta’s vice president of generative AI products, told London’s Financial Times: “We expect these AIs to actually live on our platform just like[human]accounts. “I’m doing it,” he said. Meta’s new development joins an online tool called AI Studio that was launched in July to allow users to create their own chatbots. With text-to-video software that allows you to clone yourself or create an artificial persona online, building an artificial presence has never been easier. It’s now easier.
Meta Follows Trends: Creating AI Influencers
Aitana López is an international model based in Barcelona. She is fluent in Spanish, has traveled the world, and has around 350,000 followers on her Instagram account, according to her Instagram account. According to Euronews, Aitana earns between $3,000 and $10,000 a month from brand deals. She works on Fanvue, a competitor to OnlyFans that allows digital creators to monetize their content online. As the first two letters of her name suggest, Aitana is not real. Also, her background is similar. She was developed by Rubén Cruz, designer and founder of the agency The Clueless.
Aitana enjoys coffee, sunshine, and snow.
Kimochii is another AI-created influencer. She’s the brainchild of a gentleman who decided to remain anonymous at Business Insider. He explained the conflicting ethics and parental impulses of creating an AI avatar. After being laid off from his job, he used his coding skills to build a female influencer on Instagram. “Interacting with your followers feels weird,” says Kimochii’s creator. “So I try to avoid it.”
Jenny Dearing is another entrepreneur capitalizing on the AI influencer trend. She is the co-founder and CEO of 1337 (pronounced “leet”, a nod to 80s gaming and hacker culture), whose company launched last year with $4 million in seed capital. Rather than leaving the show entirely to the AI, users can suggest what 1337 artificial influencers should do or say. “Today, we have a unique opportunity to combine human interaction with early-stage AI,” Dearing told TechCrunch. “In a world where influencers are either too commercial or too impersonal, 1337 introduces a diverse set of AI-driven entities that engage users in entirely new and dynamic ways.” The company’s business model allows other creators to Similar to the platform, revenue sharing and brand partnerships are possible.
How much AI is too much? Metabet you don’t know about
Hayes said hundreds of thousands of characters have already been created using Meta’s AI character tools, but most users have kept their creations private. Meanwhile, TikTok is rolling out a series of products called Symphony that allow brands and creators to use AI for advertising. Users can create videos using AI-generated avatars, similar to services Arcads.ai already offers. For a fee, AI-generated actors can turn scripts into full video ad campaigns. The artificial actor mimics a simple video that looks like “UGC” (user-generated content). These videos have deceptively simple production values (but include a steady stream of surprisingly elaborate editing, B-roll, smash cuts, and AI-generated eye candy with various artificial avatars) ).
Meta rules state that AI-generated content must be clearly labeled across all its platforms. But even with labels, many people are still troubled by the potential risks. Using deepfakes and synthetic chatbots as a source of false information, deceiving relationships, committing fraud…or worse. According to various reports, the lawsuit alleges that a 14-year-old boy committed suicide due to the generated AI. GenAI models are prone to misinformation. Could the influx of human-looking AI accounts expose users to harmful, inaccurate, or violent posts? emarketer.com believes that if Meta’s platform is overrun by AI bots, speculates that it may migrate to other social media services.
Dead internet theory?
The allure of a square flashlight (a flashlight in your pocket full of bots, or now in your hand) is addictive. Why not look away? Online glamor, entertainment, and interaction are interesting, not to mention shopping, FOMO, and the need for constant stimulation. BF Skinner would be proud. But when, exactly, is too much?
Perhaps we are inching closer to the theory of the death of the Internet. Some believe we are already there. The dead internet theory basically claims that activity and content on the internet, including social media accounts, is primarily created and automated by artificial intelligence agents. What if we take this scenario a step further and the accounts we’re interacting with also appear to be managed by an artificial intelligence agent?
Elon Musk said on X that the small fee to users is designed to “curb the relentless attack of bots.” Online disinformation campaigns have been well-documented over the past decade. The Death of the Internet theory is a reminder to be skeptical and cautious online. But as Yogi Berra famously said, “In theory, practice and theory are the same. In reality, they are not.”
Artificial intelligence is redefining the way we think about social media engagement, influencers, connections, communications, branding, and more. Meta sees opportunity in AI and the floodgates are open. Nothing since the printing press has the potential to change the way we communicate and interact. AI stands alone in that regard. AI-generated avatars will have an even bigger impact on Instagram, Facebook, and other social media platforms. Meta’s work is once again redefining online conversation, and we’re all part of the experiment.
