Technology giant IBM and global beauty company L’Oréal aim to leverage generative artificial intelligence (GenAI) technology to advance the development of cosmetics using more sustainable materials and reducing energy and material waste. announced the start of a new partnership.
The new partnership will combine L’Oréal’s cosmetic science expertise with IBM’s AI technology to create a first-of-its-kind “formulation foundation model” that uncovers insights in cosmetic formulation data, the companies said. .
Alessandro Crioni, IBM Fellow, Vice President, Europe and Africa, and Director, IBM Research Zurich, said:
“This collaboration is a truly impactful application of generative AI, harnessing the power of technology and expertise for the good of the planet. At IBM, we believe the power of tailored AI can help transform your business. Using IBM’s latest AI technology, L’Oréal derives meaningful insights from a wealth of formulation and product data to help meet operational goals and continue to create high-quality, sustainable products. You will be able to create AI models based on
Under this new partnership, IBM and L’Oréal will develop custom AI-based models for L’Oréal researchers that use large numbers of formulation and component data points to accelerate tasks such as formulating and reformulating new products. make it possible. Optimization for existing cosmetics and scale-up production. IBM Consulting will also help redesign L’Oréal’s formulation discovery process.
L’Oréal added that the new partnership will contribute to achieving its “L’Oréal for the future” goal of sourcing most of its product formulations from biological sources and based on a circular economy by 2030.
Stephane Ortiz, Head of Innovation Métier & Product Development, Research & Innovation, L’Oréal said:
“As part of our digital transformation program, this partnership will increase the speed and scale of our innovation and reformulation pipeline, ensuring that our products consistently reach higher standards of inclusivity, sustainability and personalization. It will be.”
