More than half of 2024’s 100 top gross movie films had their first-time lead or co-leading protagonist, according to a report released Tuesday.
The USC Annenberg Inclusion Initiative at the University of Southern California found that 54% of the top 100 box office films feature women and girls as main characters.
This represents a leap from 30% reported in 2023 and just 20% in 2007 when the USC Annual Report was launched.
Women dominate box office revenue
“This is the first time we can say that gender equality has reached it in a top-notch film,” Stacey L. Smith, founder of the Annenberg Inclusion Initiative.
“In 2024, there were girls or women in three of the top five movies that starred. Five of five of the top ten movies are the films, including Disney’s “Inside Out 2.” There was,” Smith added.
Other notable major photos with a female protagonist in 2024 include Cynthia Eribo and “Evil”, Material “Material” with Demi Moore and Margaret Quarry, and “Friosa: Mad Max”・Saga” and Anya Taylor Joy.
However, there was some disparity between the studios. Women played a major role in 66.7% of films released by Universal Studios, compared to 38.5% in Sony Pictures Entertainment.
“We always know that women identify leads make money. This is not the result of financial awakening, but the efforts and efforts in advocacy groups, studios and DEI initiatives can be seen in the form of advocacy groups. To assert the need, for equality on screen,” Smith said.
There is still a shortage of representatives of Hollywood minorities
Despite the rise in the number of women in key roles, another report by the San Diego State University’s Women’s Research Center for TV and Film was also released Tuesday, but the proportion of female characters in the speaking roles increased from I understand that. Just 37% from 35% in 2024.
The USC report also found that gender inclusion was not consistent with racial inclusion.
It turns out that only 25 of the top 100 films, which fell from 37 in 2023, have a leading role. color.
“This year’s findings show a historical step towards proportional representation for women, but there is still work to be done for women of color,” says Catherine Neff, lead author of the USC study. said.
