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You are at:Home » Alexandre Sarr X Versace Campaign Interview Features
Fashion

Alexandre Sarr X Versace Campaign Interview Features

Adnan MaharBy Adnan MaharFebruary 15, 2025No Comments4 Mins Read1 Views
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French basketball player Alexandre Saarre was not only impressed by the court. His style is unparalleled, constantly surprising, and is lavishly immersed in a top-notch tunnel fit. While continuing to score the Washington Wizard, Searle is taking his fashion game to the next level. The athlete has partnered with Versace as the latest brand ambassador, making it a match at Fashion Heaven and competed in the 2025 NBA All-Star Rising Stars Game at Full Versace last night.

“It’s a very strong brand and being part of the Versace community is an honor. I felt so lucky to be able to wear Versace on draft nights. It’s something you can do forever as a basketball player. It was a dream night and it was a dream to experience it at Atelier Versace,” says Sarle.

In his ambassador debut, Sarle appears in Versace’s latest eyewear campaign, “Life is Better for Biggies.” Inspired by the infamous big, the bold lens reflects its contribution to hip-hop style with a modern twist. Launched in four new styles, the glasses are decorated with Versace’s signature Medusa logo, bringing you a touch of gold every day.

We sat down with Alexandre Sarr to learn more about his work with Versace, his long history with Italian brands, and his current fashion mentality.

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The Alexandre Sarr Versace Campaign Interview features basketball eyewear big gee

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Hypebeast: How did your partnership with Versace come to?

Alexandre Sarr: Our partnership with Versace was born through a combination of mutual admiration and opportunity. Versace has always embodied style and luxury, perfectly in line with the image he wants to project on and off the court. The relationship between WME Fashion and Versace brought this opportunity to my management team at WME. After some discussion, we quickly realized it was the perfect fit. It’s a very empowering brand and it’s an honor to be part of the Versace community. I felt so lucky to be able to wear Versace on draft night. It was a night you dream of a lifelong dream as a basketball player, and it was a dream to experience it at Atelier Versace. This collaboration has been fantastic from day one and we are excited about the future projects we line up.

There wasn’t anything bigger than Versace in the Biggie era, but as someone born in the 2000s, what does the brand mean?

For me, Versace represents a blend of classic luxury and modern talent. Growing up in the 2000s, I have seen how brands evolved and relevanced into pop culture. It’s not just clothes. It’s about the confidence and boldness that comes with wearing a Versace. Plus, it has a rich history that leads to music and art, which makes it even cooler. The Versace Biggie campaign was a great example and iconic! I feel truly special to be part of Versace’s community and its long legacy.

How important is it to get your fit before the game?

Getting my fit before the game is very important. It’s all about feeling confident and ready to dominate. When you look good, you feel good, which leads to a better performance in court. Plus, it’s my chance to express my style and make a statement before the game begins.

Have recent fashion trends been a big no for you?

I like it all and they have it all. From shades to suits, sneakers, and more. Recently I especially loved what they do with sneakers. Versace’s mercury has a truly futuristic design.

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What is your favorite Big Gee poem?

If I had to choose, I think Biggie’s poem in “Jucci” is a classic. The way he talks about his journey and success is legendary.

If you’re not a professional baller, what do you think you’re doing?

If I weren’t a professional baller, I would probably be doing something creative, like design or something around sports. I love expressing myself through style.

What are you listening to now?

I like all kinds of music, but the artists I listen to most at the moment are Babyface, Future and Gunna.

What can we expect from Alex Saar in the next few years?

I will do everything I can and continue working to help my team. Every day I try to contribute to my city and make it possible to contribute both on and off the court.

What is one of the advice you’ll try to live?

To control what you can control. All I know is that I have control over the work I put in and that it drives me.



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Adnan Mahar
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Adnan is a passionate doctor from Pakistan with a keen interest in exploring the world of politics, sports, and international affairs. As an avid reader and lifelong learner, he is deeply committed to sharing insights, perspectives, and thought-provoking ideas. His journey combines a love for knowledge with an analytical approach to current events, aiming to inspire meaningful conversations and broaden understanding across a wide range of topics.

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