6 food trends fashion needs to know about in 2025

“This year’s ingredient is pickle-like, influencing everything from pickles de gallo to pickled margaritas,” says Pinterest’s Stanback. She’s referring to the viral success Good Girl Snacks, which jumped on the Internet’s pickle obsession, Hot Girl Pickles (a riff on the Internet’s “Hot Girl Walk”).

“What’s interesting is that this trend goes beyond the flavor itself. Consumers are embracing the green hue associated with pickles as part of their aesthetic, blending bold and adventurous flavors with visual identity. ,” Stanback continues. The trend also has celebrity endorsements, with Bella Hadid’s pickle-infused cocktails dovetailing perfectly with the new pickle fix craze, and Dua Lipa’s popular concoction of Diet Coke, jalapeños, and pickles, which is a no-brainer for this culinary experiment. It emphasizes the desire for

Cherry-coded aesthetics are also on the rise, with searches for “cherry vibes” (up 325 percent), “cherry bedroom” (up 100 percent), “cherry car” (up 270 percent), and “cherry martini” is increasing. Since this time last year, Pinterest has seen an increase in dark cherry red (+80 percent) and dark cherry red (+235 percent). “We identified about 100 search terms that fit this trend across a variety of categories,” says Stanback.

As these food trends dominate fashion, there are multiple ways for brands to capitalize on them, from events to campaigns to product design. “Food and fashion collaborations thrive on multisensory storytelling that combines taste, touch, and visual appeal,” says Liani Kenyon, anthropologist and behavioral analyst at consumer insights agency Canvas8. say. “This fusion allows brands to deepen emotional engagement by creating memorable and novel experiences.”

The Dunkin Donuts-themed makeup by Elf sold out quickly, demonstrating how the humor and cultural aesthetic resonates deeply with young audiences. “Beyond the aesthetic synergy, food-inspired fashion appeals to a sense of nostalgia, humor and whimsy that Gen Z finds particularly appealing,” Kenyon added. They emphasized accessories such as Oscar Mayer’s bacon-scented shoelaces and Mosiun’s radish-inspired jewelry. last year.

So whether it’s cherry-themed apparel, a pickle green beauty collection, the introduction of a health-focused supplement line, or an immersive experience with a surreal and whimsical tablescape. Whether it’s a type event or not, food trends offer endless possibilities for brands in all categories to engage consumers in new and imaginative ways. method.